Facebook-owned Instagram is creating new tools for creators to make money directly from their content (content) through live and IGTV by bringing video ads to the platform. Ads will only appear when people click to watch IGTV videos in their feeds and the initial round of ads will last for 15 seconds.
New Feature Coming soon on Instagram
Instagram will share at least 55 percent of the revenue from these advertisements with creators (creators), which will inspire more people to create content for IGTV. Instagram said in a statement on Wednesday, “Starting next week we are introducing advertisements to our Long Form Video Destination IGTV. We want to support Creators’ investment in IGTV by sharing advertising revenue with them.
Apart from advertisements, Instagram will also produce a ‘badge’ next month, which subscribers can buy from their favorite creators. The badge will appear next to the person’s name in the live video. In the coming months, work will start on the badges in countries such as America, Britain, Brazil, Germany, France, Italy, Turkey, Spain and Mexico.
Facebook launched music making app Koleb
The Facebook Experimental App Division has introduced a new iOS app called Koleb to create music videos with friends, just like the Chinese short-video making platform TickTalk. Facebook’s app-focused New Product Experimentation (NPE) team announced a beta-only version of Koleb. Through this, creators and fans can come together to create, watch and mix original videos along with music.
Facebook’s NPE team said, “There are three independent videos playing in Collebs Sync. With the application, you can add your own recordings to it and make your own arrangements. The special thing is that you get a musical experience There is no need. It is worth noting that when you create a collec in a feature like TicTalk, you can publish it, so that others can watch and match it and create other video content. It can also be shared as a story on Instagram, Facebook and other social media platforms.